Google Play feature graphic: size, placement and rules

The only hard requirements are the dimensions and the file type: 1024 × 500 pixels, as a JPEG or a 24-bit PNG without an alpha channel. You add it in Play Console under Grow users, Store presence, Main store listing, in the Graphics section, together with the icon, screenshots and preview video. Once added, preview assets show on your store listing across all test tracks. Everything else Google says about the graphic is marked “highly recommended”: breaking those points does not affect your listing page, but can change how the graphic appears or limit promotional opportunities.

The feature graphic is the cover image of your preview video, if you have one; people tap the play button laid over it. For apps, Google Play also shows collections of apps in a large format with the feature graphic, including ads. For games, it appears in groups of recommended games shown in a large format alongside preview videos and screenshots. Google adds that making an app available on Google Play grants it a license to use your assets, including the icon, screenshots and videos, for promotion on the Play Store and other Google services; you can uncheck “External marketing” in Store settings to restrict promotion on Google-owned properties.

Because formats differ and some add their own UI overlays, parts of the graphic may be cut off. Google asks you to keep the focal point and prominent visuals toward the center, keep the brand logo, app name, main slogan and main UI out of the cutoff zones at the edges, and restrict background elements to the edges. It warns that not respecting the focal point and cutoff zones can make you ineligible for those formats. Avoid fine detail that will not be visible on a phone, and do not repeat your icon as prominent branding: the graphic is often shown right next to the icon, so it should extend the icon’s style rather than duplicate it.

Google recommends vivid colors and a color theme that matches your icon and your app, and advises against pure white, black or dark gray, which blend into the Play Store background. Leave out anything that suggests store performance, ranking, testimonials, awards, price or promotions, such as “Best”, “#1”, “Top”, “New”, “Free”, “Discount”, “Sale” or “Million Downloads”; avoid time-sensitive content unless you swap it out on time; and do not use third-party trademarked characters or logos without permission, device images, or the badge or icon of Google Play or any other store. Localize the graphic and any branding text for your markets, and add alt text of up to 140 characters that describes the image without starting with “image of”.

The feature graphic works for people already browsing Google Play; Censuus brings people in from outside it. We rank apps by the real visit traffic they draw, and adding your app is free on the submit page. Sponsorship raises placement and adds a followed link to your website; details are on the sponsor page. For the other listing assets, see app icon size, screenshot sizes and preview video specs, and for Play’s free promotion tools, how to promote an app on Google Play. We do not promise featuring, downloads or store rankings.