Censuus Research · updated 2026-09-23

The Indie App Landscape

What independent app makers are building right now — and where real visit traffic goes — across every app tracked on Censuus.

How we measured this

Every figure below is computed live from the 261 independent apps currently tracked on Censuus. Apps are ranked by their real first-party visit traffic; sponsors can add points on top of that traffic, and we never invent a rank. Nothing here is hand-entered — the numbers move as the catalogue and its traffic change.

At a glance

Apps tracked261
Visits recorded1,820
Store taps845

What indie makers are building

Number of tracked apps in each category — the busiest eight.

Health & Fitness41
Productivity31
Lifestyle25
Utilities19
Games19
Education16
Finance13
Food & Drink13
Apps per category · browse every category

Where the visit traffic goes

Share of all recorded visits by category. Building in a crowded category is not the same as capturing its attention.

Health & Fitness351
Food & Drink327
Finance310
Education268
Lifestyle130
Productivity77
Travel64
Utilities60
Visits per category · see the live leaderboard

Where indie apps ship

Most tracked makers ship iOS first; a minority go cross-platform from day one.

On iOS235
iOS only163
Cross-platform72
Also on Google Play: 98 apps.

Store quality

4.78

Average store rating across 197 rated apps — indie quality runs high.

Attention is concentrated

44%

of all visit traffic goes to just the ten busiest apps — a steep long tail below them.

Who leads the busiest categories

The most-visited app in each of the top categories right now.

202 visits
95 visits
85 visits
61 visits
59 visits

Explore the data

This report is a live snapshot — read it against the ranking it is drawn from. Browse the live leaderboard, the best-in-category guides, or what is trending right now. Every app is ranked by real visit traffic; the rank is buyable, and we never invent one.

FAQ

How does Censuus rank apps?

Every app is ranked by its real first-party visit traffic on Censuus. Sponsors can add points on top of that traffic to lift their position, and we never invent a rank.

What does this report cover?

It reflects the 261 independent apps currently tracked on Censuus, aggregated by category, platform and store rating. Figures update as the catalog and its traffic change.

Which category gets the most visit traffic?

Health & Fitness currently draws the largest share of visit traffic among tracked apps.