App Store and Google Play screenshot sizes: what you must upload

App Store Connect accepts one to 10 screenshots per display size, in .jpeg, .jpg or .png, and images cannot include alpha channels or transparency. For iPhone, the 6.9" display size, used by the Pro Max models, iPhone Air and the Plus models, accepts 1320 x 2868, 1290 x 2796 or 1260 x 2736 pixels in portrait, or the same sizes turned for landscape. The 6.5" size, 1284 x 2778 or 1242 x 2688, is required only if your app runs on iPhone and you did not provide 6.9" screenshots. Every smaller iPhone size falls back to scaled screenshots from the next size up, so a single 6.9" set covers every iPhone. The same logic applies to iPad: the 13" size, 2064 x 2752 or 2048 x 2732 in portrait, is required if your app runs on iPad, and smaller iPads use scaled 13" screenshots.

To publish on Google Play you need at least two screenshots across device types, up to 8 per device type, in JPEG or 24-bit PNG without alpha. Each side must be between 320px and 3840px, and the long side cannot be more than twice the short side. The minimum is not what gets you shown in the big formats, though. Google says that to be eligible for recommendations that use screenshots, an app must provide at least four screenshots of at least 1080px: 1080 x 1920 or larger in 9:16 portrait, or 1920 x 1080 or larger in 16:9 landscape. Games need at least three, all portrait or all landscape at those sizes, showing real gameplay. For tablets and Chromebooks, Google asks for at least four screenshots between 1,080 and 7,680px in 9:16 or 16:9, and says to leave out extra text outside the app experience, because it can be cut off on Play homepages on some screens.

Google Play requires a feature graphic of 1024 x 500 pixels, JPEG or 24-bit PNG without alpha, before you can publish; it is used as the cover of your preview video and in large-format placements, and Google advises against branding that repeats your app icon. If you add a preview video, Google Play shows it before the screenshots on your listing. On the App Store you can deliver up to 3 app previews, each up to 30 seconds. Google also lets you add alt text to screenshots for people using assistive technology, up to 140 characters, and suggests describing the screen rather than writing “image of”.

Both stores treat screenshots as a description of the app, not as an ad. Google asks for screenshots that show the actual in-app or in-game experience and warns against repeating the same message across the short description, screenshots and feature graphic, since they can appear side by side. Apple lists compelling screenshots among the product page factors its editors consider for featuring. In practice that means the first screenshots should each show one real screen doing the job people download the app for, with a short caption if it helps, in the language of the storefront. If you would rather not build them by hand, we compared tools in app store screenshot makers.

Censuus ranks apps by the real visit traffic they draw. Adding your app is free on the submit page, and it can rise on the visits it earns. Sponsorship raises placement and adds a followed link to your website; details are on the sponsor page. For the rest of the listing, see the ASO checklist, and for editorial placement, how to get featured. We do not promise downloads or store rankings.