App Store and Google Play fees in 2026

The program cuts Apple’s commission to 15% on paid apps and In-App Purchases. You qualify if you and your Associated Developer Accounts, meaning accounts you own or control or that own or control yours, earned no more than 1 million USD in proceeds in the previous calendar year and have not passed it in the current year; developers new to the App Store qualify too. To enroll, the Account Holder accepts the latest Paid Apps agreement in App Store Connect and lists any associated accounts. If you pass 1 million USD during the year, the standard rate applies to future sales; if proceeds later fall back under the threshold for a calendar year, you can re-qualify the year after. For developers on Apple’s alternative terms in the EU, program members and subscriptions after their first year get a further reduced 10%.

For auto-renewable subscriptions outside the program, Apple pays you 70% of the price at each billing cycle during a subscriber’s first year, minus taxes, and 85% once that subscriber has accumulated one year of paid service. Paid offers such as introductory prices and offer codes count toward that year; free trials and renewal extensions do not. The count is per subscription group, upgrades and downgrades inside the group do not reset it, and if a subscription lapses and is renewed within 60 days the count resumes. Small Business Program members get 85% from the first billing cycle. For how trials and paywalls must be described, see how to market a subscription app.

For transactions with users in the EEA, UK or US from June 30, 2026, Google splits users into new installs, whose first install or first update from Google Play was on or after that date, and existing installs, from before it. On the first $1M of annual earnings, every column is 10% plus a 5% billing fee. Below that, the Standard row lists 10% plus 5% for auto-renewing subscriptions, 20% plus 5% for other transactions from new installs, and 25% plus 5%, or 20% for external web links, from existing installs; the Play Games Level Up and Apps Experience programs lower those to 15% and 20% plus 5%, or 15% for external web links. The billing fee applies when a purchase goes through Google Play Billing, or to the first purchase of a paid app or game. Google also says 97% of developers distribute their apps at no charge, and that 99% of those who pay a service fee are eligible for 15% or less through its programs.

Until the new fees roll out globally, Google Play keeps the older structure elsewhere: developers enrolled in the 15% tier pay 15% on the first $1M (USD) earned each year and 30% above it; auto-renewing subscriptions are 15% regardless of earnings; and programs such as the Play Media Experience Program can bring other transactions to 15% or lower. For alternative billing systems offered to users in South Korea or India, the fee is the Google Play billing fee reduced by 4%. The 15% on the first $1M requires enrolling in that tier, so check Play Console if you have not.

Fees decide what you keep from each sale; downloads decide how many sales there are. Censuus ranks apps by the real visit traffic they draw, and adding your app is free on the submit page. Sponsorship raises placement and adds a followed link to your website; details are on the sponsor page. For the rest of the plan, start with how to market an app. We do not promise downloads or store rankings.